Alternatives, on file

Values-based shopping tools compared — publicly available information, as of July 2026

Each page below takes one established tool and lays out the credible alternatives — including Ethos, positioned honestly, and including the case for staying with the tool you have. Pricing is dated and should be verified on each product's own site.

Alternatives pages (4)

Goods Unite Us alternatives

Five tools for shopping by your values, beyond U.S. political donations

Good On You alternatives

Five tools for shopping by your values, beyond fashion sustainability ratings

Brand411 alternatives

Four tools for finding who owns a brand, beyond a photo-search app

Who Owns That Brand alternatives

Four tools for finding who owns a brand, beyond beauty and fashion

All head-to-head comparisons

Ethos vs Goods Unite Us, Good On You, Buycott, Ethical Consumer, Brand411, Who Owns That Brand

Best ethical shopping apps

All five tools, ranked honestly by use case

Best brand ownership lookup tools

Registries and apps, ranked honestly by use case

Ethos is not affiliated with any product named above. Facts are drawn from each product's public site or store listing, dated, and correctable: [email protected]

Ethos — 392 brands, 440 dossiers as of August 2026. Join the iOS waitlist →

Alternatives, on file

Alternatives pages (4)

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