Now opening files · iOS
Every brand has a record.
Scan any product. Ethos opens the file: who owns the brand, who they fund, what they campaign for — and where. Every claim carries its source. You decide what matters.
Specimen dossier
Illustrative onlyRuled by the UK advertising regulator in 2025 to have made misleading environmental claims in a national campaign.1
Ran a cause campaign in US and EU markets in 2025; the campaign did not run in its Middle East markets.2 3
Corporate PAC gave $410,000 in the 2024 cycle: 54% to one party, 46% to the other.4
How it works
Three stepsScan
Point the camera at any barcode in the aisle, or search a brand by name.
The file
Ethos resolves the ownership chain — brand, subsidiary, parent — and opens the dossier: dated facts, each with its source.
Your score
Your private weights are applied on your device. One number: how well this brand matches your values.
What goes on file
8 axes · every fact cited- Activism intensity
- How hard a brand campaigns on social and political causes, what themes, aimed at whom — and whether the same campaign runs in all its markets.
- Environment
- Emissions record, sourcing, certifications — and documented greenwashing rulings.
- Political donations
- Where corporate and leadership money went, from public filings.
- Labor record
- Supply-chain findings, settlements, working-conditions rulings.
- Animal welfare
- Testing policies and sourcing practices on record.
- Country of origin
- Where products are actually made, and how much of the company is domestic.
- Religious values
- Documented conduct relevant to faith-based shoppers, in either direction.
- Boycott lists
- Presence on public boycott lists — only the ones you opt into.
The Ethos position
There isn't oneDossiers are identical for everyone. Your weights are private.
Ethos records what companies do. It holds no opinion on what you should think about it. Every axis works in both directions — the same file serves shoppers who disagree about everything.
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