# Good On You alternatives: 5 values-based shopping tools compared

Looking beyond Good On You? Five alternatives for values-based shopping — Ethical Consumer, Goods Unite Us, Buycott, and Ethos — compared honestly with qualified pricing, as of July 2026.

## What are you looking for?

Good On You is the established specialist for fashion and beauty sustainability: a free app and directory rating brands "We Avoid" to "Great" across people, planet, and animals, from up to 1,000 public data points per brand. Within its niche it is the reference tool, and it costs nothing to use.

People usually look for an alternative for one of three reasons: they shop categories Good On You doesn't rate (groceries, household, general consumer brands); they weigh issues beyond sustainability, such as political donations or domestic manufacturing; or they want to set the weighting themselves rather than adopt an editorial verdict. The shortlist below is organized by those needs, not ranked overall.

## Qualified shortlist

### Option 1 · Any consumer brand, your own weights — Ethos

Ethos (this site's product) records dated, source-cited facts across 15 value axes — environment included, alongside labor record, political donations, cause campaigning, animal welfare, and more — and applies your private weights on your device. No published verdicts; dossiers are identical for everyone.

- Scan any barcode or search a brand; ownership chain resolved and sourced
- 15 value axes rather than a single sustainability lens
- Weights are private and applied on-device
- Free [who-owns ownership records](https://ethosscan.com/who-owns/) on the web

Status: iOS early access, waitlist open — pricing announced at launch. Ethos does not replicate Good On You's fashion-specific supply-chain methodology; if fashion sustainability is your only lens, the specialist may serve you better.

### Option 2 · Deep research, many categories — Ethical Consumer

UK not-for-profit co-operative publishing since 1989: shopping guides with score tables and Best Buy recommendations, stating ethical ratings of 40,000+ brands and products, including fashion guides.

- Categories from energy and food to money, technology, and travel
- £34.50/year by direct debit, £39.50 by card/PayPal (as of July 2026), including six magazine issues
- Some guide content free; full score tables for subscribers

Verify: a research publication rather than a scan-first app, with UK-centred coverage.

### Option 3 · U.S. political donations — Goods Unite Us

Specialist database of U.S. corporate political donations: 7,000+ companies and 800+ politicians researched per its site, with party-lean and issue scorecards and suggested alternative brands.

- Free apps on iOS and Android plus a web interface
- Premium listed at $3.99/month (as of July 2026)

Verify: covers political donations, not sustainability — a complement to Good On You's lens rather than a like-for-like alternative.

### Option 4 · Campaign-based scanning — Buycott

Established barcode-scanning app: join public campaigns around causes, scan a product, and see whether its parent-company family tree conflicts with a campaign you joined.

- iOS and Android; large UPC database (its site advertises 600M+ barcodes)
- Family tree of brands under the same parent company

Verify: organized around campaign membership rather than ratings; check current store listings for pricing.

### Option 5 · The product being compared — Good On You

Staying put is a valid answer. For fashion and beauty sustainability, Good On You's published methodology, free access, and category depth remain the reference. Its revenue model (disclosed brand partnerships, affiliate links, B2B data) is documented in its own FAQ.

Free to use as of July 2026 — verify current details on goodonyou.eco.

## Questions before choosing

- Do you need coverage beyond fashion and beauty?
- Is sustainability your whole lens, or one axis among several?
- Do you want an editorial verdict, or weights you set yourself?

## Good On You alternatives FAQ

**Is there an alternative for products beyond fashion and beauty?**
Yes. [Ethos](https://ethosscan.com/) covers consumer brands generally with your own weights across 15 axes (iOS early access); [Ethical Consumer](https://ethosscan.com/compare/ethos-vs-ethical-consumer/) publishes rated guides across many categories; [Buycott](https://ethosscan.com/compare/ethos-vs-buycott/) scans any barcode against campaigns you join.

**Is there an alternative where I choose what matters?**
Ethos publishes no rating at all — it records source-cited facts across 15 value axes and applies weights you set privately, on your device. See [Ethos vs Good On You](https://ethosscan.com/compare/ethos-vs-good-on-you/).

## Keep comparing

- [Ethos vs Good On You](https://ethosscan.com/compare/ethos-vs-good-on-you/) — the full head-to-head
- [Goods Unite Us alternatives](https://ethosscan.com/alternatives/goods-unite-us-alternatives/)
- [Best ethical shopping apps, compared](https://ethosscan.com/best/best-ethical-shopping-apps/)
- [All comparisons](https://ethosscan.com/compare/)

Ethos is not affiliated with, endorsed by, or sponsored by any product named above. Word marks identify the products only. Facts are drawn from each product's public site or store listing as of July 2026 and are correctable: [corrections@opsibyte.com](mailto:corrections@opsibyte.com)

**English** · [Español](https://ethosscan.com/es/alternatives/good-on-you-alternatives/) · [Italiano](https://ethosscan.com/it/alternatives/good-on-you-alternatives/) · [Português](https://ethosscan.com/pt/alternatives/good-on-you-alternatives/) · [Français](https://ethosscan.com/fr/alternatives/good-on-you-alternatives/)

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Updated July 2026
Source: https://ethosscan.com/alternatives/good-on-you-alternatives/